We believe photography is a medium that can communicate, inspire, and transform. Our mission is
to use the power of photography to do good. We do this through three different methods:
- We provide grass-roots charities with professional photographs that they can use to raise awareness about their issues and fundraise for their causes. Visual marketing is essential for any charity to get their word across, and good photography is a vital part of this. We identify non-profit organisations in developing countries that will benefit from having professional photographs, and document their work.
- We host photography workshops for talented young individuals in underprivileged communities. Photography can give people a voice. We identify young individuals with an interest in and talent for photography, and provide workshops where we encourage them to tell their stories, and the stories of their communities, through photography. We teach them creative self-expression, and the power visual images can have. Participants are encouraged to raise awareness about issues that matter most to them, which stimulates positive activism.
- We highlight important issues by creating and exposing great photography. We fund and organise expositions to present photography that would otherwise not be seen; photography that tells important stories, highlights the work of important organisations, and gives a communications platform to these causes.
We are proud to operate on a hundred-percent-model, meaning that 100% of your donations go towards funding projects. This is made possible because of our alignment with Penda Photo Tours, which funds our main administration costs.