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Why Photography?

Pictures Tell Stories that Last

A striking characteristic of our memory is that images are remembered better than words. According to a research conducted by PNAS on “Neural correlates of the episodic encoding of pictures and words”, people can remember more than 2,000 pictures with at least 90% accuracy in recognition tests over a period of several days, even with short presentation times during learning. Using photography as a force of good helps to make stories last and their impact prevail. 


A Picture is worth 60.000 words

Yes, that's right - 60.000. According to Krista Neher, best selling author and marketing specialist, the human brain processes images 60,000 times faster than it does text. We are simply more hardwired to process images. In fact, ninety percent of the information sent to the brain is visual. So why not use that power to do good? 


Images Tell a Universal Language

Everyone is able to read images. Think about it; when looking at photography you do not need to fulfil certain conditions or requirements. Everyone can read visuals. This is what makes it so powerful. Images are understood anywhere and tell a story between the lines. They tell a universal language. 


We are Visual Beings

It lies within our nature as humans to have a high affinity for visuals. We speak visually. We understand visually. We learn visually. According to research study on engineering students by Dr. Richard Felder in the 1980s, at least 65% of people are visual learners. We use mind maps and infographics to make sense of complex concepts and ideas. This way, we can use photography to appeal to that human desire for images.

Find out how we use photography to contribute to important causes.

"Photography is able to evoke a clearer and more striking representation at certain points than is

possible with words. Photography can generate the right emotions of the viewer with a powerful

image, in order to connect the public to the non-profit organization and the subject" 


-Riek Milikowski

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